We have been fortunate to receive the support of leading figures who have joined the efforts of ‎Impact First as a way to give back to society and develop exciting new social ventures. ‎Members of our Ambassadors program are part of a select community which promotes the ‎growing area of impact investments through mentoring, advising and other activities.‎

We are selective about choosing leaders coming from different walks of society, and welcome any recommendations to our Ambassadors program.


Michael Lustig

michael lustig






Michael Lustig retired after a 20+ year career on Wall Street, and now devotes the majority of his time and energies toward non-profit & impactful enterprises.

Prior to retiring, Michael spent most of his career at BlackRock where he was a Senior Managing Director overseeing Structured Mortgage & Derivative Products trading, and was the portfolio manager overseeing the Federal Reserve’s managed assets arising from their activities during the market crisis of 2008-9. He has a deep involvement with UJA-Federation of NY, as Chair of i4 (Impact Investing), and as co-Chair of the Agency Capacity & Excellence (ACE) committee, as well as serving on the Board of Directors. Michael also serves on a variety of other UJA committees including Impact & Performance Assessment, Planned Giving & Endowment, Jewish Life on Campus, and the Network Cabinet.

Michael is a Board Member of the American Jewish Committee/NY, serving as Treasurer, and of the Jewish Community Relations Council of NY (JCRC-NY), as Vice-President.
He is also on the following Boards: Columbia/Barnard Hillel (immediate past President), Binghamton Hillel, the Hillel International Office of Innovation, and the Dualis Yozma Fund. Michael is a Trustee of the Baron de Hirsch Fund, Congregation Shearith Israel, the Jewish Communal Fund, and is acting as an advisor to the Columbia Center for Comics Studies. He serves on the CFA Institute’s Fixed Income Task Force, and regularly lectures at Columbia University Business School.

Michael serves on the Board of GigaWatt Global, an Israel-based solar energy company that built the first large-scale grid-connected field in East Africa (with more in-process!), as well as maintaining several other corporate Advisory & Board positions. He has curated a number of exhibits at The Society of Illustrators (the most recent one:
Michael lives in NYC with his wife Rachel, and three wonderful children.

Itamar Mula

michael lustig






Itamar Mula is an entrepreneur, angel investor, advisor and co-founder of Nextpeer, the leading mobile multiplayer enabler, which was sold to Rakuten. Prior to Nextpeer, Itamar co-founded Social Expeditions, which was sold to KamaGames. He began his career as a team leader in the elite Intelligence Unit of the Israeli army, where he served for six years. Itamar holds an MBA from Tel-Aviv University. His non-profit activities include mentoring at “Bridge for Youth,” an organization that works with high risk youth in Israel to minimize the scope of drop-outs, as well as volunteering with “Middle East Education Through Technology”, an innovative educational initiative aimed at creating a common professional language between young Israeli and Palestinian leaders.

Michal Eitan







Michal is a seasoned leader, entrepreneur and educator in the fields of sustainability, technology, entrepreneurship and ground-breaking systematic thinking processes. She has a proven and rich experience in the design and building of new businesses, both independent and within existing organizations. Michal has a broad understanding of environmental and social processes around the globe and the new opportunities and needs of the modern business reality. She demonstrates the capacity to connect business thinking with design, environmental and social thinking and understanding. Michal also has a rich experience in the development of policy and thinking processes in a variety of organizations – from global corporates to public organizations.
In addition to her role as a mentor in Impact First, Michal is the head of the Master’s Program for Design (M.Des) at Bezalel Academy of Art and Design. Before she joined the academic world, Michal served as VP Operations, and was member of the founding team, at Check Point Software Technologies Inc., where she helped to bring the company from 15 employees to 1,200 employees worldwide. Later, Michal managed the “Israel 2028: Vision and Strategy for Economy and Society in a Global World” project, and served as VP in a technology incubator – JVP Studio. In addition Michal was a sustainability consultant for both many well-established industrial corporations and for a large number of start-up companies.
Michal studied sociology and business at the Hebrew University in Jerusalem and received her M.Sc. in urban and regional planning from the Technion, in Haifa.

Michal Gutelzon







Michal practiced for several years environmental law at the Environment & Climate Change Practice Group of Herzog, Fox & Neeman. Prior to that Michal practiced labor law as well as commercial law. Michal holds an LL.B & B.A from The Interdisciplinary Center, Herzliya, an LL.M from Tel Aviv University and an MPA (Master of Public Administration) focusing on environmental policy and sustainability management from Columbia University, SIPA school.

Selina Goren Komeran






Selina Goren Komeran acts as the Cukier, Goldstein-Goren Foundation representative in Israel, sits on the board of the Vocational Rehabilitation and Training Center at the Lowenstein Rehabilitation Hospital, Raanana, and is a Tel Aviv University Governor. Formerly, she served as Advisor on Foreign Relations to the Minister of Natural Infrastructure of the State of Israel (2003-4) and as Director of Development at various high-tech startups in the US and Israel. Selina holds a BA in philosophy from Franklin and Marshall College, US, and an MSc in Urban Development planning from University College London. She made aliyah to Israel in 2003 and is married with two daughters.

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